RADA appoints new CEO

Mr. Dov Sella to replace Mr. Zvi Alon, after 17 years of service, of which 10 years as the company's CEO

November 28, 2016 Photo(s): By RADA
Dov (Dubi) Sella

RADA Electronic Industries Ltd. – a leader in the development, production, and sale of tactical land radars for force and border protection – has announced the appointment of Mr. Dov (Dubi) Sella as the company's Chief Executive Officer (CEO). Mr. Sella will be replacing Mr. Alon, who decided to step down, following 17 years of service, of which 10 years as CEO, since July 2007.

Mr. Yossi Ben Shalom, RADA’s Chairman of the Board, said: "Zvi (Zvika) served RADA for 17 years, and became an integral part of the development and growth of the company. During the past year, Zvika led the company’s evolution from the traditional avionics market to a leading company within the advanced tactical radar systems. We thank Zvika for his outstanding loyalty, efforts and contribution, and I would like to wish him the best of success in his new endeavors."

Mr. Ben Shalom continues to say, "Dubi will take on Zvika's task to expand the company's activities in the Tactical Radar field, where we expect several major projects to come in in the near future."

Mr. Sella joined RADA in January 2003 and has served as COO since April 2003 until July 2007, at which point he was appointed the company’s Chief Business Development Officer. Prior to RADA, between 1982 and 1997, Mr. Sella worked at Israel’s largest publicly traded defense company, Elbit Systems Ltd., where he served in a number of managerial roles including Director of Programs, Director of Avionic Engineering and Director of Business Development. Between 1997 and 2000, he served as VP of Business Development and VP of R&D of a medical devices start-up, UltraGuide Ltd. The three years prior to joining RADA, Mr. Sella was the president of NeuroVision Inc., a medical technology start-up.

Mr. Sella has a B.Sc. degree (cum laude) in Computer Engineering from the Haifa Technion (The Israeli Institute of Technology). He also served as a fighter aircraft navigator in the Israeli Air Force.